Inspiring Action

by Alessandra Cavalluzzi

If you’re using email as the primary means of communication with your employees about your charitable giving program, it’s time to rethink your strategy.  One of the best ways to promote your program and volunteerism among your employees is via your company’s intranet.  Your intranet is a powerful way to connect with your employees and to connect your employees to each other, especially if you are a global company.  

Don’t just use text to communicate.  Instead, consider more creative ways to get your message across.   One of the most effective ways to communicate is via video.   The fact that Facebook has now added a video feature is a testament to how wildly popular video has become as a way of sharing content.

Record and upload videos of your volunteers in action.  One idea might be to record short video clips of your employees talking about their favorite community event that they participated in, or about a memorable moment as a volunteer.

In other words, you need to capture people’s hearts in order to keep their attention.  Here are some things to keep in mind when posting content about your program on your intranet:

  • Make it inspiring
  • Make it connect emotionally to your audience
  • Post photos in addition to videos.  Photos are as popular as video when it comes to sharing content

For more information on how to post content that gets noticed and shared go here:

How to Go Viral

Business, Philanthropy